5 Ways that Guarantee a FIRM, TAUT & MOISTURISED look of Saggy, Mature Skin on the

If you’re in your 40s or beyond, chances are you might have started noticing that saggy, wrinkled, crepey skin is no longer limited to just the face – but instead, the skin on the neck and décolleté also looks & feels loose & saggy. 

The result? The prominent, dominating look of sagginess on the neck, around the jowls, and across the décolleté overwhelms our natural charm, often making us look almost 10 years older than we really are.

And while it's easier to give your face a quick "lift up", when it comes to our necks, we don't have much "hacks" other than covering it.

We understand that these stubborn signs of ageing can be look-defining, often taking a toll on our confidence to go bare skin (trust us, we've been there). 

But should that be the case?

ABSOLUTELY NOT!

Unfortunately, the Modern Beauty Industry has convinced us that makeup, concealing, and going under the knife are the ONLY ways to look youthful, radiant, and toned. 

But does it have to be so? 

Certainly not! Especially if you’ve ever heard of Ayurveda! This 5000-year-old Science of Life is a holistic system of medicine that focuses on tackling problems at their roots. Ayurveda uses 5000-year-old Ayurvedic recipes – laboriously and meticulously compiled with natural age-defying marvels that have proven to show REAL RESULTS!     

In fact, that’s what makes Ayurveda stand out – instead of being corrective, it’s preventative and prefers long-lasting, real transformations over quick-fix solutions.

So that you can flaunt your REAL, RAW look and bare your beautiful skin rather than hiding and concealing it behind makeup. 

1.LOOK OUT FOR THESE 5 KEY SIGNS AFTER 40 THAT LET YOU KNOW WHEN SAGGINESS SETS INTO YOUR FACE & NECK AREAS

(and when it's time to take back the control to revive and completely rejuvenate your look!)

2.UNDERSTAND THE ANATOMY AND THE MAIN CAUSES BEHIND SAGGY, DROOPY SKIN AROUND THE JOWLS AND ON THE NECK & CHEEKS

HAMPERING SKIN'S MICROBIOME:

A hampered skin microbiome means an impaired skin barrier! But what is a skin microbiome, you may ask. The skin microbiome is a complex ecosystem of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin's surface. These microorganisms play an important role in maintaining skin health by protecting against harmful pathogens, aiding in the immune response, and maintaining the skin barrier.

So, now you might wonder how you’ve somehow contributed to its deterioration, right?

Apart from the way your skin is influenced by environmental factors like pollution and sunlight, or by your lifestyle choices and habits, there are some common mistakes we tend to make:

1. Harsh Skincare Products: Overuse of products with strong detergents, alcohols, and acids can strip the skin of its natural oils and beneficial bacteria.

2. Over-Exfoliation: Frequent exfoliation can damage the skin barrier and disturb the microbial balance.

 So, gentle yet effective skincare is a must!

AGEING:

This one's pretty basic. Your skin's normally more taut and firm in your youthful years, but starts to get loose and saggy after you hit a certain age.

With age comes a drop in the production of many essential proteins responsible for your skin's taut and firmed appearance - two of the most important ones being collagen and elastin. While elastin is responsible for your skin's bounciness, collagen is responsible for keeping it looking tight and firm. A decline in their production leads to the appearance of loose skin on the cheeks, jowls and neck.

RAPID WEIGHT LOSS:

If you have ever experienced extreme, rapid weight loss, or know anyone who lost a lot of weight in a short time (whether intentional or due to an illness, you might have noticed that the skin around their neck and jawline is saggy.

That’s because the body lost volume faster than the skin could ‘shrink’ to stay tight around the body. Many resort to plastic surgery, and sometimes consistent exercise and a healthy, nutritious diet is enough to help the skin get back into shape over time.

Such cases are unrelated to age and can occur even in adolescents. But, because elastin production is optimally active in younger people, the skin can bounce back to its original state (though it may take several months – just like after pregnancy).

SUN EXPOSURE

If you thought that spending unprotected hours in the sun only affected your skin tone and caused a few blemishes, brown spots, and tan lines, you'll be surprised to know how big an impact the sun really has on the skin! Did you know that UV rays can actually break down collagen and elastin and hence can drastically impact the elasticity of the skin? The results? Your skin starts looking saggy, droopy, and the appearance of wrinkles multiplies many folds! 

PLATYSMA MUSCLES

But first - what is the Platysma muscle that we keep talking about and how does it almost change the shape of our faces? The Platysma muscle is a superficial muscle, which means it's close to the skin and hence is prone to external aggressors and sun exposure. It's a long, sheet-like muscle that runs from the jawline down to the décolletage. As we age, due to the loss of collagen, the Platysma muscle starts tightening, and that causes a downward pull on the skin of the lower face, giving the appearance of a sagging or ‘Turkey neck’. What's more — the Platysma muscles are particularly prone to sagging as they aren't connected directly to any bone to hold them up, so they are very susceptible to the effects of gravity and the ageing process.

MECHANICAL DAMAGE:

Are you aware that your everyday habits could be causing more harm to your skin than you realize? Mechanical damage, often overlooked, plays a significant role in the ageing process. Every time you rub your eyes, tug at your skin during makeup removal, or even sleep in a certain position, you're essentially contributing to the breakdown of collagen and elastin fibers in your skin.

MENOPAUSE

And of course, the one thing that underlines almost all our problems ever since our 50s. While you already know what a havoc Menopause can wreak on our hormonal health, there's one lesser known collateral damage! In Menopause, skin quickly loses collagen. Studies show that women’s skin loses about 30% of its collagen during the first five years of Menopause (American Academy of Dermatology Association). So, as soon as you hit Menopause, there's a sudden huge plunge in collagen and elastin, and your jowls and deep wrinkles (like nasolabial folds, horizontal bands around the neck, etc.) suddenly become deeply set!

3.GO BEYOND REGULAR MOISTURISATION WITH 5000-YEAR-OLD PROVEN INGREDIENTS

First, you have to STOP believing that a regular face cream, or even a “neck cream” can do anything to firm the look of the skin.  

Regular creams sit atop the skin and only form a moisturising barrier. So, while they would do the basic job of moisturising the skin, that’s all they end up doing. And the moisturisation, too, hardly stays for long. Reason? Most face & neck creams are occlusive in nature, which means they stay on the skin, forming another layer. While they keep your skin from getting drier, this moisturisation hardly reaches any other layer of the skin. In short, most neck creams ONLY moisturise (if anything)! Now,

Moisturisation is important. But it’s not enough! We need to go BEYOND it!

In short, you need to GO BEYOND REGULAR MOISTURISATION!

You must go for a PROVEN oil concocted with proven, time-tested ingredients that have unmatched moisturising supremacy, penetrate and nourish the different layers of the skin, and go on to really firm the look of the skin from within, giving it a lifted, plump, and contoured appearance. 

And one such ingredient that embodies ‘going beyond moisturisation’ in its truest sense is the Black Gold – Black Gram Lentil.  
Nicknamed the ‘utter nourisher’ that nourishes all 7 tissues in the body, Black Gram has held reverence and continues to do so in what is known as the oldest proven Science of Life - Ayurveda!

Why Does Ayurveda Hail Black Gram (A Black Gold In A True Sense) As The ‘Uber Nourisher’? 

According to the ancient Ayurvedic text, Charak Samhita, Black Gram comes along with a world of benefits. Right from nourishing the tissues, and pacifying the doshas to even providing strength and energy to the body, Black Gram is an excellent wonder-worker that hides in plain sight in many of our kitchens (especially in India)!

But the benefits of Black Gram go BEYOND being a superfood for internal consumption! What it does for dry, mature, saggy skin is something that even Ayurveda swears by! 

Some Important Karmas (Actions) And Benefits of Black Gram for the Skin as per Ayurveda are: 

• Moisturising (Snigdha): Black gram is one of the most unctuous ingredient you would have tried. It moisturises and hydrates the skin. It helps in keeping the skin soft and supple
• Nourishing (Tarpan): Black gram nourishes and rejuvenates the skin, providing it with essential nutrients.
• Beautifying (Varnya): Black gram is known to improve skin complexion and help in achieving a radiant glow.
• Even-Toning (Tvachya): Black gram is beneficial for skin health. It helps in purifying the skin, giving the skin a clean, smooth look. It also improves the skin tone, complexion, and overall health of skin. 
• Look-Firming (Ropan): Black gram has look-firming properties that can help in firming the look of saggy, loose skin and promoting skin regeneration.
• Look-Strengthening (Balya): Black gram promotes a stronger look of the skin, particularly for thinning, ageing, saggy-looking skin.

What does modern science say about Black Gram? 

Besides being a power pack of PROTEIN, Black Gram also packs a punch with essential nutrients like:
Vitamin B
Potassium
Calcium
Iron
Niacin
Thiamine
Riboflavin
All of these contribute to maintaining a youthful appearance.

It boasts a higher protein content compared to many other legumes. Vitamin B plays a crucial role in skin health by promoting hydration, stimulating an elastic look, and facilitating skin-renewal. It’s also effective in even-toning the complexion and enhancing the skin’s texture. Additionally, it helps soothe the skin while reinforcing its natural moisture barrier. 

4.OPT FOR POLYHERBAL FORMULATIONS THAT MAXIMIZE THE OVERALL IMPACT WITH THEIR UNIQUE SYNERGY

When it comes to moisturising and taking care of mature skin, especially that on the vulnerable-to-aggressive-ageing areas like the jowls and neck, Face Oils are your best bet!

Not just any single-herb ordinary oil but Ayurvedic Polyherbal Oils that carry within themselves 5000-year-old beauty recipes and ingredients that have stood the test of time to deliver powerful, visible results.
These oils are cooked meticulously using ancient oil-cooking methods and are customized to address specific concerns in a targeted manner.
While single-herb oils like the regular coconut oil, almond oil, jojoba oil, etc., can moisturise the skin and provide it with a subtle glow, stubborn signs of ageing like sagging and thinning of the skin demand extra care—something that ordinary single-herb oils fail to deliver!

In fact, Polyherbal oils, because of their multi-herbal concoction, target the look of multiple, and even the most stubborn signs of ageing—dryness, loss of firmness, crepiness, dullness—at once!
This is because every herb, spice, fruit, and ingredient in these Polyherbal oils work in synergy with each other, each amplifying the power of the other!

You won't find such synergy and balance in single-herb oils!

And did you know, it takes at least 7-10 days to prepare an Authentic Ayurvedic Polyherbal Oil!
Yes, the choicest, most powerful, and proven herbs are cooked in the purest of base oils for several days to really get the wholesome benefits of each herb into the oil!

All you need to do is find the right oil with ingredients that have a focused firming effect on the look of jowls and saggy skin on the cheeks and neck. These oils won't give you quick, temporary results.
Instead, you'll notice a steady look-transformation and lasting results of a firmed look of the skin on the cheeks, jowls, and neck!

Instead of going for single-herb oils, choose a face oil that has a combination of 2 or more powerful base oils, along with a number of potent extracts thoughtfully blended together!

2  base oils whose combination is super-powerful, especially when it comes to firming the look of the skin on the face:

Sesame Oil

• Protein and zinc in sesame seed oil help your skin feel luxuriously moisturised and smooth.
  
• Sesame seed oil has Vitamins A and E, which improve the look of the skin’s texture and give it a youthful glow.

Rice Bran

• Contains squalene which is known to moisturise, soften, and smooth the skin.
• Contains Vitamins B and E, which not only hydrate & keep the skin moisturised, but also make the skin look supple & bouncy.

5.USE TARGETED MASSAGE TECHNIQUES TO CATALYZE VISIBLE RESULTS

If you're new to Ayurveda and have always thought that going under the knife is the only way to get that perfectly firm and taut look, you're about to be surprised!
You'll be amazed to know how powerful a targeted massage can be!

Abhyanga is the Ayurvedic practice of self-massage with warm oil, and is highly beneficial for the skin on the neck and décolleté area.
It helps nourish and moisturise the skin, improve blood circulation, and promote lymphatic drainage, which can reduce the appearance of puffiness, taut the look of saggy skin, and improve skin tone.

Take 1-2 pumps of Yauvari Face Oil and dab it all over your face, neck, and décolletage.
Start with gentle anti-clockwise circular motions along the neck, moving upward and outward.
Next, perform long strokes along the neck going upward extending to the chin.
For the jowls, let your fingers rest on your chin and then make them glide along the jawline to the ear in opposite directions (again, the area needs to be amply moisturised for that smoothly gliding motion).
Next, move to the cheek area. Use long circular motions, going from the jawline to a little below the under-eyes. Now, start from the base of your nose (both sides) and in a swoosh motion, move towards your temple. Then, with a flat palm, place your 4 fingers (except the thumb) of both the hands on the center of the forehead such that the fingers face each other. And with gently pressing yet firm strokes, glide outward towards the temples.
And Voila! Your skin will feel a rush of youth while feeling firmly moisturised (not to mention the relaxation that you'll experience). Do this every day and you'll soon start seeing a firmer, more lifted, and more sculpted look of your skin. 

Pro-Tip: Add these Marma Points to your massage routine to unlock the maximum potential of the massage!
Massaging marma points, which are vital energy points located throughout the body, including the neck and décolleté area, through gentle pressure can help release blocked energy, promoting improved vitality to the skin and underlying tissues.
For the neck and décolleté, focus on these 2 key marma points:

Krikatika: Located on either side of the neck, just below the jawline
Hridaya: Located in the center of the chest

One use and you'll know why several women over 40 have reposed their trust in iYURA Yauvari Amplified Youth Spring Face Oil, when it comes to tackling the appearance of signs of ageing on the neck & décolleté in the most targeted way

Introducing:

Yauvari Amplified Youth Spring

NATURAL | VEGAN | 5000-YEAR-OLD YOUTH RECIPE
Proven to Show REAL RESULTS | 1 Bottle lasts almost 6 MONTHS!

132,000+ Gorgeous Customers & Counting!

One use and you'll know why several women over 40 have reposed their trust in iYURA Yauvari Amplified Youth Spring Face Oil, when it comes to tackling the appearance of signs of ageing on the neck & décolleté in the most targeted way

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"Yauvari Youth Spring puts the SPRING back in your skin!!
This is amazing. Finally found something that stops my neck from looking crepey. My face feels silky smooth too! The smell of this is amazing, so much so, that people have asked what I am wearing. For me it is brilliant... Absolutely brilliant!! "

- Elizabeth C 
Age 57  

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"This oil smells great and seems to have improved the firmness of my skin around my lower jaw and neck area."

- Diane Y
Age 50

But with thousands of lotions and creams already existing, why should you go for Yauvari? What makes it stand out in the crowd?

THE SPRING EFFECT

This will make even more sense when, just after a few uses, you will find the spring back in your skin, the bounce back in your cheeks, your jowls, and neck feeling gorgeously firmed, and you'll be greeted with compliments everywhere you go!

Yes! That's the effect that iYURA YAUVARI AMPLIFIED YOUTH SPRING has!

⭐⭐⭐⭐⭐

"A lush experience! Fabulous oil! It's just the right consistency for the face and neck, not so thin that it runs everywhere but not so thick that you're pulling at your skin. I was also conscious that I was taking my time massaging the oil into my skin rather than just slapping on a cream and leaving it at that. I've only been using it for a few days but am pleased with the effect - especially on my neck and under the chin. I'm not claiming it's a miracle cure for aging skin but it's certainly improved the texture and firmness and I hope it will improve further with continued use... P.S. it smells gorgeous too!!"

- Jacky M.

The Ayurveda Experience brings to you amazing concoctions of products made from incredible Ayurveda-recommended herbs!